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Romantic Caribbean

Norm Goldman interviews Caribbean expertscouples  needs.
Dale Leatherman, Editorial Director and Glenn
Harris, the Founder and Publisher ofLadera, St. Lucia Ladera has won just about
Caribbean  Escapes.every award for excellence in the Caribbean.
It's also blessed with arguably the best view
Today, Norm Goldman, Editor of and is pleasedacross from the Piton Mountains in St. Lucia.
to have as our guest, Dale Leatherman,The villas are high up in elevation so there
Editorial Director and Glenn Harris, theis never a bug problem which allows for the
Founder  and  Publisher of Caribbean Escapes.villas to have an open wall with awesome
views of the Pitons. Many of the villas have
plunge pools as well. The meals are to die
for as their restaurant Dansheen also wins
Good day to you both and thank you fornumerous  awards.
participating  in  our  interview.
Le Toiny Le Toiny is a ultra posh resort in
Norm:St. Barth. It is comprised of private villas
each with its own pool, large bathroom,
Dale, can you tell our readers somethingliving room, and separate bedroom. Every
about yourself and what does travel mean toconceivable amenity is included from high end
you?stereo to flat screen TV. Breakfast is served
on the lanai next to pool in the villa. The
Dale: Norm, I've had the writing bug sincerestaurant is also one of the best on the
third grade, and the travel bug since juniorisland.
high. But my love of horses came first. After
college I became a professional trainer,Norm:
exhibitor and coach on New York's
hunter-jumper circuit. I retired fromWhat challenges or obstacles did you
competition to become an editor at an upscaleencounter while editing Caribbean Escapes?
equestrian lifestyle magazine, and afterHow  did  you  overcome  these  challenges?
several years realized that doing travel
articles  was  what  I  enjoyed  most.Dale: The sheer size of it was a bit
dauntingmore than 120 articles, many by
My first trip to the Caribbean in the earlywriters with vastly different voices. My job
1980s was for POLO magazine, and I knew thatwas to perform delicate nips and tucks in
this would forever be one of my favoriteplaces no one would notice, like a plastic
places. Eventually I became a freelancersurgeon enhancing the beauty of a subject. It
specializing in golf, adventure and thewas time-consuming work that took the better
Caribbean.part of a year, with the staggered deadlines.
But the writing was so good I sometimes found
Norm:myself reading copy aloud, admiring the
creativity.
Why did you feel compelled to put together
Caribbean Escapes and how did you get theNorm:
inspiration  for  this  book?
How  safe  is  it to travel in the Caribbean?
Dale: The inspiration was Glenn Harris's and
I will let him answer that. When heDale: I have always felt safe in the
approached me with the idea of aCaribbean, often safer than in cities at
multi-faceted marketing program focusing onhome. There's no terrorism and the islanders
the Caribbean for affluent travelers, I wasfor the most part are genuinely welcoming.
immediately  hooked.But, as in anyplace you travel, including the
U.S., you have to be sensible and keep track
Glenn had the vision and experience on theof your possessions. Glenn can comment
marketing end and I was honored to lend myfurther  on  this.
writing/editing skills to the project.
Together with a team of talented writers,Glenn: Most of the islands are relatively
photographers and designers, I think we'vesafe as the governments and the locals know
produced something rather grand. The mostthat their economies depend on tourism. But
visible aspect of the program is Caribbeanbe mindful that you are not a local.
Escapes, an oversized, 400-page coffee tableTravelers should use the same common sense
book that is a page-turner of good writing asthat they would use in traveling in a city
well as a handy tool for choosing a vacationsuch as New York, Miami, or LA. If the
destination, resort and activitiesincludingtraveler is unsure if an area is safe, they
dining  and  shopping.should talk to their front desk or concierge.
Glenn: I've worked in the Caribbean for 15Norm:
years, most recently as the head of marketing
and public relations for American Express. IWhen is the best time of the year to visit
love the region: the people, culture, and ofthe  Caribbean?
course the sun and sand. Each island has
something unique and special but I felt thatDale: Unlike the "old days" when winter was
many  travelers  were  not  informed.considered "the season" for the Caribbean,
there is no longer an off season. Many
There are over 35 countries in the Caribbean,travelers go in the summer, when their
our goal is to educate potential travelers onchildren are off from school or it is easier
the uniqueness of the islands and the upscalefor them to take vacations from their
resorts options. We do this through the bookbusinesses.
and a TV show that weve produced which
covers 25 of the destinations and 100The islands in summer are often cooler than
resorts.at home, because of the constant sea
breezesand the days are blissfully long.
Norm:That said, I think it is absolute bliss to
leave home when there is snow piled head high
How did you go about choosing theand, after a short plane ride, step out into
contributing  writers  and  photographers?a warm Caribbean breeze carrying the scent of
the  sea  and  flowering  plants.
Dale: I started with my trusted fellow
members of the Society of Travel Writers whoThe fall hurricane season is on everyone's
specialize in the Caribbean, then added moreminds after the devastation on our own
writers that they recommended until we had asouthern coasts, but what travelers need to
cadre of experts who are passionate about therealize is that the islands of the Caribbean
region. Glenn chose SATW Photographer of theare very storm savvy. Resorts and services
Year Greg Johnston and his savvy wife Francebounce back within days. And top resorts are
to coordinate the images, most of which areliberal about rescheduling or refunds if your
Greg's. An inspired choice, as it turned out,vacation  is  cancelled  because  of a storm.
for  the  book's artwork is a show in itself.
GLENN: Dale's covered it. In agreement with
Norm:Dale, the Caribbean is not just for the
wintering anymore. They are a great
If you had your choice of 10 of the mostdestination in any season. The spring,
unique romantic venues in the Caribbean andsummer, and fall also provide much lower
limiting one venue to each island, which onesrates  and  more  value.
would they be and why? eg. parks, beaches,
etcNorm:
Dale:Any unique ways you'll be marketing your book
that is different from how others authors
I particularly like Raffles Canouan in themarket  their  books?
Grenadines. The spa has over-water palapas
that you get to by rowboat. During yourGLENN -- Caribbean Escapes is more than a
massage you're looking down through a windowpublication. It's a comprehensive way of
in the floor at the fish swimming below.providing information about what the
After your spa treatments, you and your mateCaribbean has to offer for the affluent
lounge there in your own private palapa. Thetraveler. In addition to book fairs and
villas are secluded by dense foliage, sodirect sales to bookstores, we also have a TV
there's plenty of privacy. There's also ashow and website focusing on upscale
secluded beach on the other side of theCaribbean travel. In the TV show and website
island  that's  usually  deserted.we promote the publication. The website is
and the TV show airs through out the US.
Cayo Espanto, a small private island resortBooks  can  also  be  purchased  on  line.
off Belize offers the ultimate in privacy and
service. A handful of luxury beachfrontNorm:
casitas with alfresco showers and plunge
pools are scattered around the island. YouWhat's your advice to achieve success as a
could stay here for a week and never seetravel  writer?
another soul except the maid and the fellow
who brings your drinks and serves your mealsDale: It's a very tough field to break into
anywhere  you  want  them.these days even harder if you intend to
actually make a decent living rather than
Even though Casa de Campo in the Dominicandepend on the support of a spouse. I'm glad I
Republic is a big, bustling resort, it's alsohave a long track record 25+ years--because
romantic. Strolling through the cobblestoneit lands the assignments I need to make a
streets of Altos de Chavon by lamplight andliving and enables me to visit new, exciting
dining in outdoor cafes is wonderful. It's aplaces.
cliff-top Medieval village recreated by hand
of stone, wood and iron in the 1970s to houseWannabes who think it's all about free travel
an  artists'  colony,  shops and restaurants.must understand that it's really all about
getting assignments to write about the places
I also love the beach at Half Moon Resort inyou want to go. The assignments come first,
Jamaica, particularly watching the sunsetwhen you've finally gotten an editor's
from the gazebo out on the water. The villasattention with a good query. That's not easy
along the beach are secluded by hedges andin this very competitive environment there's
many have private pools that are perfect fora lot of self-marketing involved. In other
a  moonlight  skinny  dip.words,  don't  quit  your  day  job.
Four Seasons Nevis has a great beach toMy advice is to prospective travel writers is
stroll at sunset, and you can arrange to haveto specialize in something at work or play so
a private dinner for two served at a tablethat it can be a unique twist to travel
right on the beach. The spa is alsoeditors business travel, travel with children
exceptional. After your treatments you canor  pets,  sports  travel,  etc.
swim in the secluded garden waterfall pool,
or relax in a lounge chair listening to theAs I mentioned before, my equestrian
waterfall.background opened the door to travel and
travel writing. Eventually I took the plunge
Glenninto full-time freelancing, which is really
tightrope walking without a net, but I've
Laluna LaLuna is a small 17 cottage resort onbeen at it a lot of years and wouldn't trade
a secluded white sand bay in Grenada. It'sit for anything. This is a lengthy answer,
owned and designed by fashion designerbut you can tell I love the business and I
Bernardo Bertucci. Canopy beds, outdooradmire the writers who are good at it, like
showers, excellent meals and a great privatethose  who  contributed to Caribbean Escapes.
beach. Couples only. If someone doesn't find
this place romantic, I'd advise that theyNorm:
check  their  pulse!
Is there anything else you wish to add that
Island Outpost Island Outpost has smallwe  have  not  covered?
intimate properties in Jamaica and one in the
Bahamas. Golden Eye, Strawberry Hill, TheGlenn: I would say that the Caribbean is a
Caves, Jakes, and Pink Sands. IO is owned bybeautiful and exotic destination. It has a
Chris Blackwell of Island Records and whorange of travel options from rustic to
discovered Bob Marley. Each of the resorts isopulent. The same goes for the hotels. The
very romantic and developed for lovers. Theyinformed travelers will determine for
are  all  very  special  properties.themselves what they are looking for is it
peace and quiet, adventure travel, night
Kamalamae Cay Kamalamae Cay is a smalllife. What ever it is, the Caribbean has it
property on a private island in Andros in theand Caribbean Escapes has been developed to
Out Islands of the Bahamas. This is theprovide the information for the affluent
ultimate in seclusion. You'll only see thetraveler to pick the perfect destination and
other guests there&if you wish. There isresort.
plenty of space on the island to explore. The
cottages themselves are made for romance withThanks once again and good luck with
wonderful bathrooms, amenities, and beds. TheCaribbean Escapes.
staff in very attentive and catering to the



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