| Anti smoking advertisements do not work or do | | | | people this works but for many others it does not. |
| they? That is the question under consideration in the | | | | Another approach I've witnessed lately is the |
| United States. Seemingly odd is the fact that more | | | | Economic Punch. That is it shows in mathematical and |
| and more young people have taken to the habit of | | | | somewhat comical ways what it actually costs to |
| smoking tobacco. What was becoming so "taboo" | | | | smoke. Now all things considered it does not delve |
| has found a new population to latch onto the deadly | | | | into the hospitalizations, emergency room visits and |
| habit. | | | | the whole health care costs angle. But instead it tallies |
| My daughter saw a couple early teenish girls outside | | | | up what a pack a day really costs you in cash out of |
| Meijer food stores smoking. These "kids" had the | | | | your budget. |
| latest fashions on...mid driff bearing shirts, hot pants, | | | | Now what is really clever about this approach is that |
| and over sized sunglasses. What she said to me | | | | it talks about the alternative things that could be |
| almost shocked me. She said "Daddy those are | | | | done with the money spent on smoking. As far as |
| COOL girls". I asked why were "they" so cool. | | | | effective, these anti smoking advertisements really |
| Alexandra told me about the clothes, the glasses, the | | | | pack a punch. Here's why? |
| profanity they uttered as we passed and then she | | | | Most people would love to take a vacation holiday to |
| said "they even smoke cigarettes." | | | | Jamaica. For a family of three including airfare and |
| I didn't know just how I was going to handle this | | | | staying at the beautiful Holiday Inn Sun Spree Resort |
| one. After thinking a moment I reminded her of the | | | | Jamaica will run you $1800 as of today. We just |
| little old lady that was walking across the street | | | | booked our family vacation there. |
| lugging along an oxygen tank that we just stopped | | | | So, a pack a day habit when the smokes cost $5 per |
| for. She remembered. Great. I said in a matter or | | | | pack is $1825. Wow! You see how powerful that is? |
| years, maybe 10 or 15, that those COOL girls would | | | | This by far is a good approach to the anti smoking |
| be young but their bodies would be diseased with | | | | ad campaigns. Anti smoking ads of this nature take |
| smokers lungs, COPD and possibly cancer. | | | | on a rather preventative nature. It is effective at |
| That image stuck in the mind of my daughter when | | | | reducing and eliminating the glitz and glamour from |
| she sees someone smoking she'll say to my wife and | | | | smoking. But to kids, they may have to give the toll |
| I that those people are killing themselves. This little | | | | of what they are giving up in terms of college, Art |
| real life story from my 12 year old is exactly the | | | | School tuition etc. Just making a blanket ad and |
| approach that many anti smoking advertisements try | | | | expecting results without niching it to specific |
| to portray. They take the tack of talking about the | | | | populations is futile. |
| damage you are inflicting upon your lungs. For may | | | | |