Common Sense Tips on Buying a Business and Selling a Business

I am often asked by clients for assistance inelements related to the purchase of a business.
validating the price they are going to pay to purchaseThe most commonly used valuation of a business is
a small / medium enterprise. Business people shouldknow as ' value of future earnings '.. Accountants and
of course rely on their trusted advisors forfinancial advisors often project earnings out as far as
professional help in that area, but this article willten years and try and then place some value and
hopefully give them insight and advice into theirnormalcy around those future profits. Our on piece of
challenge.advice in this area is simply that owners should not
We also encourage our clients to talk to either theirfocus solely on future earnings potential, there are
own peers, or in some cases our clients with respectother factors to be taken into consideration.
to others experience in this area. This may helpSome of those other factors of course include the
alleviate some of the concern around those businesstrue value of the current business assets, such as
people who are ' non - financial ' in background andequipment, real estate, fixtures and leaseholds, etc.
somewhat overwhelmed by discussion of terms suchWe can only say that as critical as those assets are
as EBITDA, intangible assets, capitalization andthey must be supported by the company's ability to
discount rates, etc!generate the cash flow to support those assets and
We would point out that as technically overwhelminggrow the business. Buyers and sellers frequently
as some of those issues might be, there is even adisagree on the total purchase price, with all sorts of
whole additional layer of complexity around longerpsychology kicking in around prices being set
term issues down the road. These would include:artificially high for negotiations purposes, the buyers
- Owner and management compensationfocus on a low- ball offer, etc. We would also point
- insurance planningout the buy/sell challenge is accentuated when it
- estate planningrelates to a ' service' firm as opposed to a product
- exist strategyfirm.
With reference to our last point on ' exit strategy 'Many experts agree that ultimately the valuation of
imagine the look on some purchasors faces whenthe business was so far out of whack that this
they have not even completed the deal and areclouded any possible attempts to negotiate a fair
encourage to talk about an ' exit strategy '!price for buyer and seller.
At the heart of the matter around the final price paidIn summary, buying or selling a small to medium
for a business is the concept that both parties feelenterprise has its challenges. If owners are aware of
they have reached a fair deal. As we all know thethe key basics around the technical aspects of the
buyers and sellers perception of the same deal mightmatter they can successfully utilize third party
vary greatly. Ultimately all the technical jargon aroundassistance ( accountant, lawyer, trusted financial
buying a business comes down to a term such asadvisor ) to consummate a successful transaction.
'reasonable market value'. As common sense as thisBuyers and sellers must focus on tangible issues as
may sound it also has its challenges since is it only awell as all the intangibles that come into play in order
hypothetical value based on all the difference financialto assist in a proper, ( and a successful ) buy or sell.