| To truly make serious cash in this business you | | | | years. But before that I had an assistant who I had |
| should always make every seller an irresistible offer. | | | | to fire. I mystery shopped her often and she had |
| This incredible offer starts with the first impression | | | | terrible customer service skills. I can only imagine how |
| you make with a seller, which is usually your | | | | much money this woman cost me. |
| marketing piece. Is your marketing piece so unique | | | | Anyway, if your offer to the seller gets accepted, |
| that the seller is going to call you versus every other | | | | then you obviously set up a visit to meet the seller |
| investor who's sent them a letter also? I know my | | | | at the property. This is your next chance to "make |
| marketing pieces are, because I don't send out a | | | | 'em an offer they can't refuse." You show up with |
| marketing piece that doesn't contain some type of | | | | some type of "kit" which contains coupons, |
| FREE offer in it. This is usually a free special report, | | | | testimonials, and other documents which prove why |
| but can also be a free property consultation. Just | | | | you're head and shoulders above the competition (I |
| giving people a reason to call you will certainly | | | | use what I like to call the Ultimate Deal Closing Kit). |
| separate you from your competition. | | | | But let's say you've done all of the above and you're |
| The next step is when a seller calls you. Do you | | | | sitting at the sellers kitchen table and they are still |
| emphasize how easy it is to do business with your | | | | not 100% ready to close the deal with you. That's |
| company? Do you tell sellers you will give them a firm | | | | when you pile on the little extras: This can include |
| written offer within 24 hours or less? And most | | | | offering to rent a moving truck for the family, |
| importantly, when you tell them you will get back to | | | | offering to pay the first month's rent on their new |
| them within 24 hours do you? Surprisingly, most | | | | apartment, or offering to send them on a free cruise. |
| people will not follow through and of course a seller | | | | As long as the deal has enough profit in it, be |
| automatically loses trust in you, if you don't get back | | | | creative and think of ways to sweeten your offer so |
| to them in 24 hours as promised. (Remember, people | | | | people will be more likely to sell their house to you. |
| won't work with you if they don't trust you.) | | | | And don't be greedy. I make about $30,000 per |
| Also, if you have a virtual assistant like I do, I would | | | | lease option deal and if it takes me sending my |
| highly recommend "mystery shopping" your assistant. | | | | sellers on a $3,000 cruise to close the deal, I will be |
| Since your assistant represents your company, you | | | | more than happy to do that. I'd much rather make |
| don't want to lose deals because your assistant is | | | | $27,000 when all is said and done, then $0 by not |
| rude or unfriendly. For example, right now I have my | | | | making them a unique offer, what about you? |
| assistant Lisa who has been working for me for | | | | |