| Anybody who has been involved in internet | | | | your choice. An advert can be page-specific whereas |
| marketing for any length of time understands how | | | | blogs attract others to the blog page, and SEO |
| traffic building helps your profits. It is absolutely | | | | generally works best on the home page. If you want |
| essential to build up a good flow of traffic to your | | | | visitors to another page you have two major ways |
| site if you are to make anything worthwhile from | | | | of achieving that, and advertising is one. You can |
| your online business. The problem is how to do it, and | | | | usually secure an advert on a relevant ezine for a |
| that is a topic on which countless ebooks have been | | | | fairly small advertising fee that will be calculated from |
| written. There are also people in the know that are | | | | the number of recipients on the ezine circulation list. |
| able to find the information needed to make this task | | | | The second way is by means of article marketing. |
| easy without breaking sweat. | | | | You can write an article on any topic contained on |
| There are some basic ways of driving traffic to your | | | | your website and then provide a link in your authors |
| website and if you master these, you should have | | | | resource box. That link should lead the reader to a |
| few problems in finding customers. First and | | | | page within your site that relates to the article they |
| foremost, there is search engine optimization. SEO is | | | | have just read. If they click then they obviously |
| at the head of the list because if done properly you | | | | want more information on the topic, so provide them |
| can get free adverts on the first page of the search | | | | with it. In fact, you can choose the page you want |
| results for your keywords on the major search | | | | visitors to land on, and then write an article based on |
| engines. Search engine traffic is targeted traffic, and | | | | the contents of that page. Where live links are |
| search engine marketing is big business. | | | | allowed, use anchor text that is the same as the |
| One of the secrets of the use of search engine | | | | keyword of your page. This may not always be |
| optimization in traffic building is to keep it simple. | | | | possible, but it is very powerful when you can do it. |
| Simple and well designed websites win every time | | | | Did you take note when I wrote above about SEO |
| over the complex fancy creations with flash graphics | | | | usually working best on the home page? That is a |
| and moving images everywhere. Search engines are | | | | fact, and the vast majority of prominently listed |
| not concerned with these: they want good original | | | | pages on search engines are home pages. If you |
| content that will satisfy the needs of their customers | | | | could arrange it so that every page on your website |
| using their search engine to find information. If you | | | | was a home page, how neat and powerful would |
| do that then the look of your site is irrelevant. | | | | that be? I know you think it is impossible, but in fact |
| Google does not read graphics! | | | | it is not. There is a type of website called a portal |
| Keeping it simple, keeping the pages full of useful | | | | site where one site contains links to lots of other |
| content, and avoiding repetition will help you achieve | | | | websites on the same subject. Thus, a Caribbean |
| your goal. So too will changing content, and | | | | vacation site, containing links to dozens of other |
| preventing your web pages from becoming stale with | | | | websites, each specializing in a different Caribbean |
| old content. This is where RSS can help, through | | | | island. |
| presenting ever-changing up to date information on | | | | Well, this idea can be extended so that one website |
| your topic. Blogs can achieve the same thing. | | | | is a portal site for lots of others dealing with a |
| In fact, blogs can achieve many things other than | | | | different aspect of your niche. Rather than having |
| attract search engines. Remember that your prime | | | | one website with lots of pages linked from the home |
| objective is to get traffic, not optimize your site. The | | | | page, have one website with lots of websites linked |
| SEO is a means to attaining the objective, not the | | | | from the home page. Your web pages would then be |
| objective itself. Blogging can build traffic themselves, | | | | the home pages of other sites, and so have a much |
| without the need of website optimization. They | | | | higher probability of being listed high in the indices. |
| provide fresh content and are usually right on topic, | | | | This would take a lot of work to achieve manually, |
| so they are usually a very popular means of two | | | | but if you could do it, you would have an advantage |
| way communication between you and your potential | | | | over everybody else not using the technique. In fact, |
| customer. Do not underestimate the power of blogs, | | | | there is software available online to help you to |
| and every internet marketer should have at least one | | | | achieve this very easily and quickly and to help you |
| blog for every niche in which they are involved. A | | | | generate the content for all the websites with which |
| business blog can achieve just as much as a personal | | | | the software will provide you. |
| blog. | | | | It is there for you to find, if you look hard enough, |
| Website traffic can also be generated through direct | | | | but there are those who know where to find it and |
| advertising. SEO and blogs are attractive means of | | | | when it will become available. These are the people in |
| traffic building, but adverts can also be persuasive in | | | | the know that were alluded to in the first paragraph; |
| securing that all-important click to the web page of | | | | masters of traffic building and of website generation. |