| Today's hotels do not just rely on quality personnel | | | | According to Grahame Tate, the Managing Director |
| to provide the excellent service they are known for. | | | | of IDeas Asia Pacific, the common goal of these two |
| They are also dependent on modern technology to | | | | programs is to optimize the revenue of the different |
| help their business succeed and to assist them with | | | | businesses that exist within the Marina Bay Sands. |
| their clients. One of the hospitality establishments in | | | | The applications will ensure that each one works |
| Singapore - the Marina Bay Sands - is no exception to | | | | together as a team to make sure that the expected |
| this. And so to help it further strengthen its business, | | | | levels of revenue and profit are met by the |
| it integrated the IDeaS' V5i Revenue Management | | | | company. Tate also added that the establishment is |
| System. | | | | getting a good deal from this since combining the |
| For those who are unfamiliar with this | | | | two applications isn't a normally offered by IDeas. |
| state-of-the-art application, IDeaS' V5i Revenue | | | | Now in case you're wondering why it's important for |
| Management System is a program that helps hotels | | | | the Marina Bay Sands to have all this, it's real simple: |
| with their forecasting and their pricing. By having this | | | | the company operates more than one business. This |
| unique program installed, hotels are able to increase | | | | is why it's considered a "premier integrated |
| their revenue even more. Aside from that, the | | | | entertainment destination in Singapore. When you |
| program also allows these hotels to look for the right | | | | visit the Marina Bay Sands, you will see that it holds |
| customers who can give them more profit. And in | | | | convention and exhibition facilities, a luxury hotel, the |
| any type of hospitality business, bringing home the | | | | famous rooftop called the Sands Skypark, celebrity |
| bacon and having the right customers are two | | | | chef restaurants, a casino, museum, and its own |
| important factors that can help in their overall | | | | theatre. All these will be able to now work |
| success. | | | | hand-in-hand the moment the IDeaS' V5i Revenue |
| Now aside from using the V5i Revenue Management | | | | Management System and the SAS Customer |
| System, the Marina Bay Sands will also be utilizing the | | | | Intelligence Software are in place. |
| SAS Customer Intelligence Software. This application | | | | Thanks to the combined efforts of the IDeas' V51 |
| - combined with the V5i System - will further increase | | | | Revenue Management System and the SAS |
| the profits of the establishment by managing and | | | | Customer Intelligence Software, don't be surprised if |
| retaining profitable customers. Not only that, but the | | | | business in the Marina Bay Sands suddenly picks up. |
| two programs will also help in enhancing the | | | | Aside from enjoying better forecasting and profit, it |
| marketing performance of the Marina Bay Sands. By | | | | will be able to properly take care of its profitable |
| having these two applications do all this, the company | | | | clients. That is something all hotels would like to |
| will be able to gain more income that can help its | | | | achieve to help them succeed in their line of work. |
| businesses stay afloat. | | | | |