Students Boost Malta Tourist Economy

New official statistics show that over 65,000other areas of Europe, which would help the language
foreigners visited Malta in 2006, with the figure set toschools increase their numbers even more.
increase for this year.Before the new flights began last November,
The rise in overseas students learning English is theestimates suggested that the low cost airline could
fourth rise in as many years, and increasingly plays aadd an extra 80,000 tourists to the island in 2007,
contributory role to the island's economy. Thebut this figure has been radically upgraded to double
language schools in Malta are privately run, with nothat.
subsidy from central government.The airline that first brought low cost airlines to Malta
Speaking at the opening of a language school, thehas done well enough to start new routes to the
minister for tourism commented that the learning ofisland.
English is one of Malta's main tourism segments thatRyanair, the Irish based low cost airline, were the
contribute significantly to the island's tourism industry.first airline to win the right to fly to Malta from the
He added that this sector is run by private enterpriseisland's main markets for tourism of Ireland and the
since all English language schools are privately ownedUK.
and offer not only work for full time and part-timeThe first route launched has been running between
teachers but are also a source of revenue to hostLondon's Luton Airport for nearly a year, while the
families.Dublin route had its inaugural flight in March. Both
With many students counting their time in Malta inroutes have attracted good seat occupancy levels,
months rather than the weeks from traditionalwith tourist numbers in Malta rising.
tourism, a student studying English is particularlyA new route will run between Bremen in Germany to
valuable for the economy.Malta and will be a welcome addition for Malta's
The increase in foreign language students visitingattempt to attract more German tourists to the
Malta to learn English is being partly driven by theisland.
opening of new routes from various countries toOperating three times a week, it is hoped that the
Malta, including low cost airlines.first flights will begin in the autumn.
The overall number of visitors including the languageNot only has the choice of airline and airports serving
students for Malta is up nearly ten per cent this year,Malta widened considerably, but the airline of choice
thanks mainly to the extra arrivals being delivered byfor many business and holiday travellers, Air Malta,
the low cost airlines. And the extra holiday makershas fought back against the new low cost airlines
couldn't have come at a better time as the island haswith reduced fares and offers of their own.
seen steadily decreasing tourists numbers in recentIn their traditional market of flights from the UK to
years - the ultimate factor in the decision to allowMalta, the airline started a new route from Liverpool's
the flights in.John Lennon airport in May, serving the north-west
With tourism numbers up, tourism chiefs have seenof England.
the magic bullet that has driven the statistics, andAs part of their offensive to retain current
embraced the concept of low air fares wholepassengers and to tempt new ones to use the airline,
heartedly.Air Malta are offering clients the opportunity to book
While Malta has previously received most of theirflights in advance for this autumn and winter with
visitors from the UK, the idea of diversification hasprices starting from around 20 Euros (around US $25).
become possible as low cost airlines operate fromWhich is all good news for new students wanting to
most European countries, and the island is alreadylearn English at Malta's schools, but also for the
receiving flights from Germany and Spain.schools themselves which are proving to be an island
The country has let it be known that they willsuccess story.
welcome applications for flights from Scandanavia and