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Read Your Way to Speaking Success

The most important thing a speaker can do When you stand in front of an audience to
to enhance a career is to become an deliver a speech there is a lot of
authority in their specific subject area. presumption present. The audience
You want to reach a point where people presumes that you know what you are
automatically think of you when they are talking about and have something
looking for information on your topic or meaningful and beneficial to give them.
are looking for a speaker for their On your part you must presume that you
event. are an authority on the topic and that
To do this you must read extensively in you have expertise and knowledge far
your field. I believe that speakers are beyond that of your audience. The only
leaders and leaders are readers. way you can be confident in this
If you don't read then listen to tapes or presumption is by reading and studying
lectures. You have to learn all you can your subject thoroughly.
and more about your subject. I suggest that you set aside at least one
When you read extensively you give half hour of study per day. One hour is
yourself a distinct advantage over those better but you might just want to begin
who don't. And there are huge numbers of with a half an hour until the habit is
people who don't read. formed. Make it something sacred and
Statistics show that the average person don't neglect it for anything but the
reads less than one book a year after most serious of reasons. You will soon
graduating highschool. reach a point where you know a great deal
* 58 percent never finish the book they more than you need to know when giving a
begin. * 90 percent of book buyers never speech.
read beyond chapter one of the book they This increases your self confidence and
begin. * 20 percent of the population really helps you when someone from the
purchase 80 percent of all books audience asks you a question that you
purchased. have to answer extemporaneously. Your
Many people who do read do so to be able comfort with answering questions will
to function adequately at work. Few read impress and leave people believing that
to excel in a specific area of knowledge the presumption they had about you being
and huge numbers don't read at all. an expert was correct. Your reputation as
Looking at these statistics you can see an knowledgeable speaker begins to grow
that if you are a voracious reader you and so does your career.
have a winning edge over others.




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