| Internet (On-line) Radio - What is it? | | | | personal computer. Soon, all this will change, as |
| Well a couple of examples could be that I could listen | | | | wireless connectivity can feed Internet broadcasts to |
| to a DJ in downtown Kingston Jamaica play the latest | | | | PDA's, cellular phones and even you car radio. The |
| rapso (calypso rap) music. A school group could | | | | next step is for a generation of wireless tools will |
| network geographically to listen in on a subject via | | | | hugely expand the convenience and in turn the reach |
| private broadcast. A radio listener hears an ad for an | | | | of Internet radio. |
| ipod, then immediately places an order using the | | | | As a comparison. Traditional radio when compared to |
| same medium on which he has heard the ad. This is | | | | Internet radio is not limited to just audio. The |
| all made possible with Internet radio, some of the | | | | Internet radio broadcast may be accompanied by |
| latest technological innovation in radio broadcasting | | | | photos, graphics, text or links, and allow interactivity, |
| since the business began in the early 1920s. | | | | such as message boards and chat rooms. This will |
| Actually, Internet radio has been around for the last | | | | allow the Internet radio listener to do more than |
| 15 years or so. Traditional radio broadcasters use the | | | | listen. The example used where a listener who hears |
| Internet to simulcast their programming even now in | | | | the advertisement for an ipod ordered that unit via a |
| some cases. However, Internet radio is currently | | | | link on the Internet radio broadcast Web site. This |
| undergoing a huge revolution that will expand its | | | | allows the relationship between advertisers and |
| reach. This will enable this new revolution to reach | | | | consumers to become more interactive and intimate |
| your personal computer to access broadcasts | | | | on Internet radio broadcasts. This opens up huge |
| anywhere, anytime. This will in turn expand the | | | | opportunities for marketers to promote their |
| programming from traditional broadcasters to | | | | products. We all know that to see something is much |
| individuals, organizations and government. So the | | | | more effective selling tool. Then to be able to give |
| revolution is on. Will you be a part of it? | | | | the listener the opportunity to make his or her |
| Really until recently, the only way to get a radio | | | | purchase immediately is very effective. |
| broadcast over the Internet was through your | | | | |